A Purposeful Approach
We’re not just creating quality treats; we’re rethinking the format. It’s what you’d expect from the people who invented the Jerky Tenders® category.

Mission
Vision


We’re paving the way with protein-first products made with simple ingredients that excite pets (and their parents) to Treat on Purpose™.
We’re pet parents first and foremost, so our vision is always to make pets feel good and trust that we’re dedicated to the health and happiness of pets everywhere.