Treat on Purpose

We’re bringing a trusted pet treating experience from the people that created the jerky category.

arrow Fuel Your Pet’s Lifestyle

Featured Brand: Waggin’ Train

Waggin’ Train creates delicious, simple ingredient, whole muscle chicken jerky treats that your dog won’t be able to resist.

Chicken Jerky Tenders

The original jerky treat. Only two ingredients.

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Chicken Jerky Curls

A new playful shape, same simple ingredients.

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Naturally Smoked Chicken Jerky Tenders

An elevated flavoring of our original tenders. Smoked, bone broth, & turmeric.

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Coming Soon

More Waggin’ Train Products!

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Protein-First Approach

We create products with simple ingredients that fuel your pet’s lifestyle. Our protein-first approach ensures pets get the nutrients they need, with a rich flavor and enticing aroma they’ll love.

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